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In the past decade, the market has seen a changing pattern of global trade, with
disintermediation of retail and distribution supply chains, volatile customer
demand and new supply chain management challenges arising from stricter
compliance regulations in the recent years. These trends have led retail and
consumer-oriented industries to re-think their GTM practices, and invest into
better managing their supply chains.
This Aberdeen Group research report analyzes data collected in five
cross-industry enterprise surveys conducted over the past 18 months to reveal
the key pressures, challenges, and business and technology solutions used by the
retail and consumer industry companies with global supply chains.
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